The 3 Ingredients to Selling on Your Own

The 3 Ingredients to Selling on Your Own

Selling your home is not a magical formula but is comprised of just a few key factors. Making your home look the most appealing, pricing your home correctly and waiting for the right buyer.

1. Make your home look appealing

If you want to attract the best buyers you will want to make your home look its best. That means de-clutter, touch up paint, and clean up the yard. Listing your home is like dating; you want your home to look its best so it attracts the most attention. But don’t spend all that time making it look good and skip capturing it with great pictures. That means hiring a photographer or asking your professional cousin to take photos of the home. The internet is your first chance to make an impression and can often be a deal maker or breaker before they even enter your home. Hiring a photographer isn’t that expensive and is well worth the money. It typically costs around $100-$200 for a standard photographer. Make your home look its best and the buyers will call.

2. Price your home well

This is so important! Every seller thinks they have the best home on the block. Try to be less subjective and look at other homes that have sold and are currently for sale in the area. Look at how your home compares and then nail down a price. Remember, the goal is to get your home sold. Sometimes that means listing your home for a little less than your neighbor just to attract those extra buyers. Pricing your home too high can leave your home sitting on the market for too long and becoming stale. Focus on the balance between getting the most for your home and getting it sold quickly by making a fair comparison to the homes around you.

3. Wait for the right buyer

Wait! Be patient! Too often sellers get worried when they do not see a flurry of buyers on the first day listed that they are overpriced or that they need to consult with an agent to bring those buyers. The fact about real estate is that homes sell themselves. If you are priced right and your home looks the best it can then buyers will come. If you are not seeing activity after a few weeks then you might want to reevaluate your price. However, sometimes homes take a few weeks or months to sell. If your home is listed online buyers will see it and buyers will come. Selling is a very nerve wracking experience but if you are confident your home is priced well and looks its best then you can be confident that buyers will call.

Sellers are smarter than they have ever been. With the robust and powerful online tools available sellers are finally able to represent themselves as well as a real estate agent can. We truly believe that. Good luck with your home sale!

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3 tips to getting seen.

You have determined your home's price point, de-cluttered, and are ready to begin marketing to potential buyers. Where do you start? The good news is there are great options to market your home online. Thanks to the Internet, real estate agents and the MLS (Multiple Listing Service) no longer have complete control over the listing and marketing of homes. In fact, utilizing these online options will reach a larger audience than the MLS and cost you nothing!

Tip 1: Use the best tools

Let’s start with the best websites to market your home. Depending on your state, you have several options that are a great way to put your home out there for every buyer to see. The most commonly used sites for sellers and buyers are Zillow.com, Trulia.com, and Hotpads.com. Every buyer visits at least one of these sites, plus you will find others in your area that bring some extra eyes to your home.

Not only are these sites very popular they are also free to use.  Want in on a little secret? They are the same sites real estate agents use to market your home in addition to the MLS. In fact, many buyers ask their agents to show them homes they’ve found on these sites by themselves.

Still want the benefit of the MLS? There are services like snapflatfee.com or flatfeegroup.com that will list your home on the MLS for a flat fee. Go a step further and Google other great sites for your area. The point is there are great marketing tools out there that will give your home great exposure to attract buyers.

Tip 2: The MLS is great, but...

Since the beginning of time, the MLS has been the main source for agents to list your home and for agents to find you homes listed for sale. The MLS is still a great tool, but it is not the only tool. In fact, putting your home on the MLS alone limits your exposure to just the market that the MLS covers. For example, if you list your home in the Denver MLS, your home will not be seen by buyers in Colorado Springs or Fort Collins or any other area outside of Denver, unless the MLS or real estate agent uses third party websites such as Zillow and Trulia.

Tip 3: Buyers are doing the finding:

Remember what we said in Tip 1 about buyers finding homes? Buyers are obsessed with finding the right home. They’re constantly searching sites like Zillow to see the latest listings, instead of anxiously waiting for their agent, who might look twice a day. Agents are busy and have multiple clients, they will not be able to look at the market as often while buyers are looking all the time. The point is, buyers are more likely to see your home listed on sites like Zillow than they are the MLS.

Buyers are looking for your home right now.  Be sure they see it by utilizing all the tools that are available to you. Happy selling!

 

 

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Before the Internet took over so many aspects of our lives, it just wasn’t possible to access information on anything and everything with the click of a button. The Real Estate industry was like that too because licensed Real Estate professionals were the only ones with access to the Multiple Listing Service (MLS) and were truly gatekeepers to buying and selling property. In the last few years, there has been a revolution in the DIY space. The availability of online information for “do-it-yourselfers” has provided success like never before. From home repairs to taxes, we feel empowered and armed to tackle things we might not have tried otherwise. So, if you’ve ever considered marketing, selling, or buying your home, now’s the time. Vidulist will help you make and receive offers, remind you of deadlines and guide you step by step through what may seem like the uncertain terrain of real estate.

Before we can do that, we have to figure out out what your home is worth. You may already have an understanding of your home’s value by using tools like Zillow.com where you can research what your neighbors’ homes have recently sold for, and even what the Zillow “Zestimate” says your home is worth. Also consider finished square feet, (this includes a finished basement), number of bedrooms, bathrooms, lot size, finish work, and—often overlooked—the overall condition of your home. You might really love your home, but don’t let that get in the way of pricing it right. Be objective about the pros and cons of your home. The best shot you have at selling quickly is by pricing it appropriately relative to homes around you. Once you have a solid understanding of what other similar homes have sold for and how your home compares, price your home fairly.

Now that you’ve priced your home, it’s time to get it ready to be listed and shown. Go through your home and complete any unfinished projects and make needed repairs. Touch up walls, baseboards and banisters, making sure paint colors and finishes go well together. Deep clean your home and de-clutter from top to bottom. Consider this Step 1 of moving to your new home and begin by packing a few boxes of personal papers, books, and unnecessary items from bookshelves. Pack seasonal clothes and other items from your closets and storage areas so they are neat and spacious. Clean off your kitchen counter and remove small appliances. If you have pets, clean your carpets and furniture so there are no pet odors. You want your home to be fully furnished but look as if no one lives there.

There’s one area that is often overlooked but can be the difference between sitting on or selling your home. You only get one chance to make a first impression, and the exterior, or “curb appeal” of your home will determine whether a potential buyer wants to see what’s inside. Make sure your yard is clean, grass is mowed, and shrubs are trimmed. Remove anything that is dead and cut back anything that is overgrown and hides the front of your home.

Once your home is sparkling and ready to go it’s time to photograph it. Make sure your home is light and bright by taking pictures during the day and with all the lights on. Good photos will highlight your home’s best assets and many homeowners hire a professional home photographer. For about $150, you’ll find several real estate/home photographers with a quick Internet search.

Great job! Your home is listed and you’re ready for showings and offers. Be prepared; showing your home can sometimes feel like a relentless process of vacuuming carpets and fluffing pillows, but it’s a necessary part of selling your home and is all worth it once that offer shows up. When you receive an offer, be careful not to fall into the trap of asking for more. Having an interested, prequalified buyer is just as important as price, and often simplifies the buying/selling process.

Things really pick up once your home is under contract. The dates and deadlines set forth in the purchase contract keeps the closing on track. Vidulist will send you and the buyer reminders to make sure the transaction is smooth. You will go through inspection, loan deadlines, and finally, the closing day. Occasionally, buyers or sellers need more time to complete a loan, get a bid on or complete a repair, or extend the appraisal deadline. Vidulist helps you move deadlines with an amendment form and notifications so that when you close, each party walks away with signed papers and a 100% complete real estate transaction.

Vidulist puts the sale of your home in your control while saving you thousands in the process.

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