Listings That Sell

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Listings That Sell

Before the Internet took over so many aspects of our lives, it just wasn’t possible to access information on anything and everything with the click of a button. The Real Estate industry was like that too because licensed Real Estate professionals were the only ones with access to the Multiple Listing Service (MLS) and were truly gatekeepers to buying and selling property. In the last few years, there has been a revolution in the DIY space. The availability of online information for “do-it-yourselfers” has provided success like never before. From home repairs to taxes, we feel empowered and armed to tackle things we might not have tried otherwise. So, if you’ve ever considered marketing, selling, or buying your home, now’s the time. Vidulist will help you make and receive offers, remind you of deadlines and guide you step by step through what may seem like the uncertain terrain of real estate.

Before we can do that, we have to figure out out what your home is worth. You may already have an understanding of your home’s value by using tools like Zillow.com where you can research what your neighbors’ homes have recently sold for, and even what the Zillow “Zestimate” says your home is worth. Also consider finished square feet, (this includes a finished basement), number of bedrooms, bathrooms, lot size, finish work, and—often overlooked—the overall condition of your home. You might really love your home, but don’t let that get in the way of pricing it right. Be objective about the pros and cons of your home. The best shot you have at selling quickly is by pricing it appropriately relative to homes around you. Once you have a solid understanding of what other similar homes have sold for and how your home compares, price your home fairly.

Now that you’ve priced your home, it’s time to get it ready to be listed and shown. Go through your home and complete any unfinished projects and make needed repairs. Touch up walls, baseboards and banisters, making sure paint colors and finishes go well together. Deep clean your home and de-clutter from top to bottom. Consider this Step 1 of moving to your new home and begin by packing a few boxes of personal papers, books, and unnecessary items from bookshelves. Pack seasonal clothes and other items from your closets and storage areas so they are neat and spacious. Clean off your kitchen counter and remove small appliances. If you have pets, clean your carpets and furniture so there are no pet odors. You want your home to be fully furnished but look as if no one lives there.

There’s one area that is often overlooked but can be the difference between sitting on or selling your home. You only get one chance to make a first impression, and the exterior, or “curb appeal” of your home will determine whether a potential buyer wants to see what’s inside. Make sure your yard is clean, grass is mowed, and shrubs are trimmed. Remove anything that is dead and cut back anything that is overgrown and hides the front of your home.

Once your home is sparkling and ready to go it’s time to photograph it. Make sure your home is light and bright by taking pictures during the day and with all the lights on. Good photos will highlight your home’s best assets and many homeowners hire a professional home photographer. For about $150, you’ll find several real estate/home photographers with a quick Internet search.

Great job! Your home is listed and you’re ready for showings and offers. Be prepared; showing your home can sometimes feel like a relentless process of vacuuming carpets and fluffing pillows, but it’s a necessary part of selling your home and is all worth it once that offer shows up. When you receive an offer, be careful not to fall into the trap of asking for more. Having an interested, prequalified buyer is just as important as price, and often simplifies the buying/selling process.

Things really pick up once your home is under contract. The dates and deadlines set forth in the purchase contract keeps the closing on track. Vidulist will send you and the buyer reminders to make sure the transaction is smooth. You will go through inspection, loan deadlines, and finally, the closing day. Occasionally, buyers or sellers need more time to complete a loan, get a bid on or complete a repair, or extend the appraisal deadline. Vidulist helps you move deadlines with an amendment form and notifications so that when you close, each party walks away with signed papers and a 100% complete real estate transaction.

Vidulist puts the sale of your home in your control while saving you thousands in the process.

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Posted in Marketing, Seller.

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